An AI-native media & technology company

We build media so good,
the question stops being
"is it AI?"

Original shows, AI creators, and done-for-you studios — a network of interconnected brands built openly with AI, at the highest quality. Amplify, don't replace. No slop.

The house of brands

Three engines, one company

Indigo Labs is a new kind of media company — not one face, but a network of shows, studios, creators, and characters, each built to stand on its own.

The Studio

Lumen Indigo

Original shows and a roster of AI talent, developed and deployed like a talent agency. Light out of the dark.

The Agency + Software

Yugen

Done-for-you AI content and ad management for businesses, plus agentic software. The cash engine that funds the studio.

The Network

Creators & Characters

AI creators like Vela and Nova Banks — each with its own audience, products, and voice. A network you can sponsor across, not a single influencer.

The thesis

The point of AI isn't to replace people — it's to amplify them. We use it to do more of what only humans can do, openly, at a quality that ends the debate. No slop, ever.

Openly AI

We disclose it and win on craft — never conceal, never deceive.

Quality is the moat

Story, emotion, and taste at the level of the best media ever made.

A network, not a face

Interconnected brands and characters — the structure is the product.

Built to give back

As we create abundance, we design real mechanisms to return it to the world.

Work with us

Two ways to build with Indigo Labs

For businesses

Our studio Yugen produces your content and runs your ads — AI-accelerated, human-directed. Start a conversation →

For partners & sponsors

Sponsor whole narratives across the network — multiple shows, creators, and characters at once. See sponsorships →

For partners & sponsors

Sponsor a network, not a single face

Indigo Labs is a house of interconnected brands — shows, AI creators, and characters, each with its own audience. Partners can back whole narratives at once: title a show, sponsor a creator, or run a campaign across the network. Openly AI, quality-first, brand-safe.

Sponsor

Shows & creators

Integrate your brand into original programming and creator content across Lumen Indigo, Vela, Nova Banks, and more — one deal, many audiences.

Collaborate

Brand campaigns

Co-produced, disclosed, on-brand campai